Digital Marketing

About Digital Marketing

Digital Marketing is a trending methodology used for advertising products/services on all Digital/Social media platforms in every business line.

Who Uses

Digital Marketing is used by all the businesses in the existing market, right from Micro enterprise to Multinational companies for advertising their brand in all available digital social media platforms such as Facebook, YouTube, Instagram & so on.

For example: A new online accessory shop uses social media platforms such as Facebook, YouTube..etc to advertise their products & services in order to reach a specific target audience and to lead them for more conversion rate.

SCOPE

As Smart device usage is blooming all over the world, the scope for digital marketing is very high and learning digital marketing is definitely an extremely optimistic career. 45% of businesses do not have a clear digital marketing strategy and are trying to transform digitally. Hence, they require digital marketing experts to assist them in the digital transformation procedures. These experts have wide opportunities to earn 13% of a company’s revenue which they invest on Digital Marketing budget. Every year 15% of their digital marketing budget is increased to limelight their product/services. This explains how big the opportunities are in terms of “Digital Marketing”.

Eligibility

Everyone is eligible to learn digital marketing as it is not restricted to any specific background. It can be learnt from scratch which does not require any primitive skills.

For example:

• Anyone running their own business.
• Students who want to make their career in Digital marketing.
• Anyone who wants to switch to a new aspiring domain.
• Current employees who want to start their own business.